Monthly Archives: November 2010
We closed out the third week of SHA 2010 with Kent Whitworth leading us in a discussion about organizational health and building an integrated culture. Then Trina Nelson Thomas helped to prepare the class for re-entry into their own organizations with strategies for implementing change and maintaining energy. Yesterday, the final day, the students shared their thoughts and recommendations for improving the seminar next year, and spoke about their intentions for continuing to develop themselves as leaders in their organizations and in the field.
Last night it was the class party, highlighted by songs about history organizations, set to popular tunes. I’ll be posting one to YouTube later and will link to it through this blog.
It has been an amazing three weeks of focused learning. If you have not yet participated in the seminar, I urge you to do so. It will be one of the most significant steps you take in your professional growth. If you’re interested in applying, contact me at firstname.lastname@example.org
We’re mid-way into the final week of the three-week seminar, and the students are starting to think about re-entry. Since my last post we’ve had presentations and discussions with David Crosson on the ethical issues often faced in historical organizations; with Harold Skramstad on creating effective mission statements and managing to the mission; with Hallie Rosen and Susan Funk on building volunteer programs that have a positive impact on the organization, the individual volunteer, and the community; and Tim Grove on many ways in which changes in technology are impacting our work. Today we continue with Jim Vaughan and Ken Turino on the issues of historic site relevance and sustainability.
From the first day of the seminar the class has focused on important issues and questions: the shift from object driven to story driven experiences; the role of the object in story driven experiences; how best to create experiences that appeal to everyone; whether exhibits and programs should support the values of a community, or raise sensitive issues and call for action; how best to engage our communities and share authority with others; how to design our work to both achieve the mission and build financial sustainability; how to become highly valued in our communities and not just “nice to have.”
Everyday the students have discussed the issues, and learned about strategies and tools for advancing their organizations, from guidance on community engagement to effective leadership practices to planning and implementing change. It’s a bit overwhelming. Now is the time to sort things out and prepare for going home. We’ll be doing that tomorrow and Friday.
A topic of discussion throughout the seminar this year has been the role of authentic artifacts in story driven experiences. Last Saturday Dan Spock got us started on this with his discussion of approaches to exhibitions at the Minnesota Historical Society, where authentic objects from the collection appear to take a back seat to reproductions and props that visitors can handle. On Thursday of this week the class focused on collections, hearing first from Michele Gates Moresi about the development of a collection from scratch at the National Museum of African American History and Culture, which will open in 2015. She described the interplay between the stories they intend to tell, the material they are acquiring, and the architectural design of the building. It’s a dynamic give-and-take. Steve Haller from the Indiana Historical Society followed Michele with a presentation on their collection policies and practices. Since we are meeting at IHS we toured the collections spaces. In this case the collections are archival – images and documents – which are the basis for the Indiana Experience which John Herbst presented on earlier in the week. After lunch we walked down the canal to the Indiana History Museum, where Rex Garniewicz gave us a tour of the state’s three dimensional collections. We also saw “Odd Indiana”, a great example of an an driven exhibition with great stories built around unrelated but interesting objects.
Yesterday we were out of the classroom again, for a trip first to the Indianapolis Children’s Museum and then to Conner Prairie. At ICM we focused on a story driven exhibition, “The Power of Children”, which tells the story of three children from the 1940s, 60s, and 80s respectively, designed to inspire people to create positive change in their own families, schools and communities. The exhibit uses multiple techniques, including objects (both hands-on and displayed in cases), video, audio, interactives, and dramatic performances. After experiencing the exhibit we met with the exhibition development team - Tricia O’Conner (exhibit developer,) Craig Wetli (designer,) Andrea Hughes (curator,) and Eric Olson (interpretation manager), as well as an educator – to discuss the development process and results. At Conner Prairie we took a ride on the balloon (yet another form of history experience) and met with Dave Allison, Dan Freas, and Ken Bubp to discuss the changes they’ve made to interpretation over the past ten years, how those changes have led to institutional change, and their strategies for the future, including big plans for 2011…..stay tuned!
On Tuesday afternoon of this second week Ellen Spear engaged the class in a consideration of radical change. Much of our discussions have been about gradual change: improving our abilities to engage communities, develop better visitor experiences, and bring staff along who are resistant. As leader of Hancock Shaker Village, which for many years has faced chronic deficits, declining support, and deferred maintenance, Ellen has had to change the game. She is leading the organization into a new mission, vision, and financial model, still grounded in the history of the Shakers. HSV now helps people learn how to live a principled life in the 21st Century, using the Shakers as an example. Ellen also spoke about their practice of investment/de-investment, rather than spend/cut, so that every major activity is not only mission-related but also generates revenue and builds long term sustainability.
On Tuesday evening three CEOs – John Herbst, Ellen Spear, and Phyllis Geeslin, who heads the Benjamin Harrison Presidential Site – spent an hour and a half in informal, open discussion with the class about the challenges and rewards of leading history organizations. They spoke of their careers and responded to questions about working with boards, finding balance with personal life, and being leaders in their respective communities.
Yesterday morning another new faculty member, Melissa Hayes from the Chicago History Museum, presenting on marketing and branding. She described the process of rebranding her institution and their strategies for building audience. The class learned about their methods for integrating marketing into the organization with, for example, bi-weekly meetings between marketing staff and education staff. Melissa was followed by veteran faculty member Conny Graft, who helped the class understand program evaluation. In an exercise three students, with the help of their colleagues, developed plans for evaluating an exhibit or program in their respective institutions. The pictures are from that activity.
We started our second week by focusing inward on two important sets of skill and knowledge that leaders must have: financial management and building the board. Monday morning Jane Piasecki took us through financial management systems and practices. Jane is one of those rare people who understands both accounting and museums/history organizations. We covered charts of accounts, budget development and management, balance sheets, and a host of other tools and functions that leaders at any level in the organization must understand if they are going to be effective. After lunch Charlie Bryan engaged the class on the CEO’s responsibility to lead the board, and develop a practice of shared leadership. He drew on his twenty years experience as president of the Virginia Historical Society as well as current role as a consultant to boards around the country. Charlie emphasized the need to have a vision and strategic plan, grounded in core institutional values, to align the board’s work.
On Monday night the class met on its own to discuss the place of authentic objects in exhibits and programs. As we’ve discussed the shift in history organizations from internal focus to external, from collections focus to audience, a creative tension has emerged.
This morning John Herbst continued our discussion about organizational change and engaging audiences with presentation with the approach he and the staff at the Indiana Historical Society have taken. Drawing on the Experience Economy model presented by Joseph Pine and James Gilmore, IHS has developed an array of programs that give visitors various experiences with Indiana history. The class engaged in a critical discussion about the benefits and challenges of this approach, and then started to develop ideas for their own organizations.
- · As they age, boomers are participating in arts and culture at a lower rate than previous generations. They may not be the boon to museums that we’ve thought.
- · Kids today are growing up in a world where 40% of their friends are minorities.
- · Currently minorities make up only 9% of museum core visitors, contrasted with 34% of the total population. Over the next decade income for whites during their peak earning years of age 25 to 54 will decline by 7%, but for nonwhites it will increase.